Parsons Product

Parsons School of Design, 2005

The Product Design Department at the Parsons School of Design hired me to design a publication that would show off the projects its students had worked on over the past five years. After familiarizing myself with their rudimentary filing system (a drawerful of around fifty CD-ROMs accumulated from students, exhibitions, etc.), I culled the most compelling projects. I noticed these projects fell comfortably into two groups: collaborations between students and other entities ranging from manufacturers like IKEA to non-profit organizations like the American Heart Association, and studio projects where one student hatched a bright idea in the shop. The department wanted to give both of these groups equal emphasis, so I came up with the idea of stacking the two groups in the binding, so that neither came before the other. Each project in the book consists of a folded card, with photos, informational text, and a short bio of the student designers.